How to Write a Swiss Cover Letter as an International Professional

Why Swiss Cover Letters Are Important

For internationals, a strong cover letter demonstrates:

• Motivation for the role

• Cultural awareness and integration into Ticino

• Professional communication skills

• Commitment to working in Switzerland

Swiss recruiters use cover letters to:

• Assess motivation for the position

• Evaluate fit with the company culture

• Confirm your ability to communicate professionally

• Understand your long-term commitment to Ticino

Unlike some countries where cover letters are optional, in Ticino and much of Switzerland they are expected for most professional roles.

• Make sure you read our full guide about Jobs and Career

• First make sure you createdf Swiss format CV

What is the Structure of a Swiss Cover Letter

A Swiss cover letter is typically 1 page, concise, factual, and tailored to the employer.

1️⃣ Header

• Name and contact information

• Date and location

• Recipient’s name and title (if available)

Tip: If you cannot find the recruiter’s name, address the letter to the department (“HR Department”).

2️⃣ Opening Paragraph

• State the position you are applying for

• Briefly introduce yourself and your relevant experience

• Show enthusiasm for the role and the company

Example:

“I am an experienced marketing professional with 5+ years in luxury retail, seeking to contribute my expertise to VF International in Stabio. I am particularly drawn to your innovative campaigns in the European market.”

"I am an experienced marketing professional with over five years in luxury retail. I am excited to apply for the Marketing Manager position at Hugo Boss in Stabio, as your international campaigns align perfectly with my expertise."

3️⃣ Middle Paragraph(s)

• Highlight key achievements and skills relevant to the role

• Emphasize measurable results (KPIs, projects, leadership)

• Demonstrate knowledge of the company and role

• Mention language skills and willingness to integrate into Ticino

Example (Tech Role):

“At Plan ₿, I developed blockchain payment solutions, reducing processing errors by 20% while mentoring junior developers. Fluent in English and conversational in Italian (B1), I am eager to contribute to Lugano’s growing blockchain ecosystem.”

Example (Finance Role):

“As a Financial Analyst at UBS, I managed portfolios of CHF 50M and coordinated cross-border compliance projects. I am committed to bringing my analytical expertise to Ticino’s finance sector.”

• Practive your language skills at ourLanguage exchange events

• Job search in Ticino- coming soon

4️⃣ Closing Paragraph

• Express enthusiasm for the opportunity to interview

• Reiterate interest in Ticino and long-term commitment

• Keep tone professional and polite

Example:

“I would welcome the opportunity to discuss how my skills and experience can benefit VF International. Thank you for considering my application.”

What are Common Mistakes to Avoid when writting the cover letter

• Generic letters not tailored to the company

• Repeating CV content verbatim

• Overly long letters (>1 page)

• Ignoring Swiss cultural expectations

• Not demonstrating motivation for Ticino

What are the final Tips in Creating Cover Letter in Ticino

• Tailor each letter to the specific company and role

• Include permit status if relevant (B, C, EU)

• Demonstrate cultural integration (Italian phrases, local projects)

• Follow professional formatting: single page, standard font, no images

• Leverage your CV achievements but avoid repetition

Read our guides about residence permit for EU and permit for non EU citizens and how to open a bank account in Ticino

Industry-Specific Cover Letter Tips

Tech & Blockchain

• Highlight programming skills, project management, startup experience

• Mention cross-border collaboration

Finance & Banking

• Highlight portfolio management, compliance, analytical achievements

• Include certifications (CFA, PMP)

Fashion & Luxury

• Emphasize campaign results, international experience, cross-border logistics

Academia & Research

• Include publications, research projects, teaching experience